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August 28, 2010 / Muhammad Yasin

Social Media Best Practice: Choosing Links That Don’t Suck


I, Muhammad Yasin, am a social media geek.  I consume an insane amount of my daily news and research through Facebook and Twitter. While doing this, I have noticed a major flaw in how many social media communicators post links. Before we get into the flaw, and how to fix it, let’s talk a little bit about why it is so important to communicate your message in these new mediums.

Use of Facebook and Twitter is growing by triple digit percentages year over year. This is a huge deal for marketers when you consider that these social media users are very open to consuming information about brands and products. Of the 500 million Facebook users, the average user is connected to 80 community pages, groups and events. According to an Edison Research study, “51% of active Twitter users follow companies, brands or products on social networks.” These users are a captive audience that modern communicators just can’t pass up as marketers or client relations specialists.

So, what are you going to do with all those captive eyeballs?! Well, your peers/competitors are talking to them, a lot! Unfortunately most of them are ignoring all the folks tweeting with mobile browsers and apps let alone the 150 million active users currently accessing Facebook through their mobile devices. More than 40 million people in the U.S. own smartphones with more than 30 percent of them accessing social networking sites via mobile browsers. WTF, folks? It’s time to get with the program.

Let’s pick on one of my favorite publications to make a point.

Oooooooh, that looks interesting!

GAH! Seriously?! I’m gonna have to do some serious zooming/scrolling back and forth to read this! #fail

Now, why oh why did Fast Company use that link when they have a perfectly goo,d mobile friendly, one at m.fastcompany.com?

Jackpot!

When my staff writes tweets for @hccmis_support, I always encourage them to take the extra time to find mobile friendly links whenever possible. This isn’t always possible, but trust me when I say that taking mobile users into consideration when placing links in your social media communication will be greatly appreciated by your followers.

Go forth and be awesome,

Muhammad Yasin


Statistics courtesy of the following:

comScore. (2010, March 10). comScore Reports January 2010 U.S. Mobile Subscriber Market Share. Retrieved from http://comscore.com/Press_Events/Press_Releases/2010/3/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share

comScore. (2010, March 3). Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year. Retrieved from http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits Edison Research. (2010, April 29).

Twitter Usage In America: 2010. Retrieved from http://www.edisonresearch.com/twitter_usage_2010.php

Facebook. (n.d.). Statistics. Retrieved August 28, 2010, from http://www.facebook.com/press/info.php?statistics

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