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September 2, 2010 / Muhammad Yasin

Social Media Lessons Learned From A Narcissist


As I study how to improve my own social media efforts, Kanye West has emerged as an unlikely poster child for how to do things right. He’s a guy you need to keep an eye on (and not just for the pure theatrics of his life). Here a 5 best practices that he’s using to blow up on social media.


1)     Be An Early Adopter, But Not Bleeding Edge

Kanye has been blogging for quite a while, but he just recently added Twitter to his active communication war-chest. Reserve accounts in advance, to ward off theft of your brand, but don’t let consultants talk you into being active in networks that you don’t really need.


2)      Keep it Fresh

Kanye posts multiple times a day to his Twitter account. updates his blog several times a week, and keeps fresh content on his Facebook page while using other properties, like Ustream, on an as-needed basis. Another key way to Keep It Fresh is to let your personality show through your posts. Don’t be scared, it’ll differentiate you from the crowd!



3)     Customize Everything!

All of Kanye’s social media properties are customized visually instead of using the cookie cutter templates/icons. The themes convey a consistent messages and brand across all mediums.



4)      Mix Up Your Media Types

300 word blog posts may still be the foundation of social media, but try mixing it up from time to time with shorter form posts, video, even audio. Video and audio make perfect sense for a music artist, but blogging via podcast  from time to time can help keep things engaging for even the most unglamorous industry.


5)      Talk TO Folks, Not Just AT Them

Sure, use Social Media to get your message across, but remember that it should be a conversation, not a monologue.




Keep your communication mediums diverse, post fresh content regularly, and for god’s sake LET YOUR PERSONALITY SHINE THROUGH!

What do you think?



Go forth and be awesome,

Muhammad Yasin



Leave a Comment
  1. the Aaron Craig / Sep 3 2010 10:05 pm

    Excellent post. I think the key element to take away here is to BE yourself in your post. When you blog for yourself, you are representing your brand, so should you just be you? Weather you agree with Kanye’s antics or not, he is who he is and he is consistant throughout all of his messaging.

  2. Muhammad Yasin / Sep 3 2010 10:48 pm

    Exactly! I have a love hate relationship with him as an individual, but from a marketing perspective I have always loved him. There is a lot to be said for being yourself, even if it’s not what the crowd is doing.

  3. Jeremiah M. Wean / Sep 21 2010 12:06 am

    While I’ve got the say the whole initial thing with Kayne was ugly. As time goes on to me it really takes me to how Jimi Hendrix lived his life: “I’m the one that has to die when it’s time for me to die, so let me live my life, the way I want to. ”

    No one can ever accuse Kayne of not being himself, or hiding behind a mask.

    #2 and #3 are definitely the Core. You summed it up excellently.


  1. Twitter Therapy & PR | The Flavor Of Muhammad Yasin

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