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September 4, 2010 / Muhammad Yasin

Twitter Therapy & PR


My post yesterday on Kanye West’s use of social media was very timely. This morning he took to Twitter and spent HOURS baring his soul to fans, attempting to apologize for wrongs in his past, and thanking twitter for giving him a forum to reach out. An hour later, he is already getting press. This is an excellent example of how much impact you can make by being yourself while on social media. From a PR standpoint, color me impressed.  

You can read the tweets here

Do you see more of this type of candid dialogue on the horizon from other brands or individuals as they move into social media? 

-Muhammad Yasin


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