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October 13, 2010 / Muhammad Yasin

If You Don’t Have Anything Good To Say, Keep Your Mouth Shut: Business Social Media Writing Tips


As you read blogging tips written for businesses, you will notice that volume of content is mentioned over and over again. “Post 300-500 words.” “Post 3 times a week.” “Make sure you stuff those keywords into your post or no one will ever read it.” I. Call. Shenanigans! Sure, content is king, but you can do more harm than good trying to meet these goals at the expense of GOOD content. So, without further delay, some tips:


1) So, Um, What Do You Want?

Before you start developing social media content, find out what your audience wants to read about. This can be as simple as asking your customers what they want to know. Take a random sampling as you are chatting with your customers. Also, keep a list of the types of questions people ask, FAQ’s are great fodder for B2C blogs and very easy to write. bundle a few like topics together and you’re done.


2) SEO what?

Social Media has great SEO impact. It is very important to consider it in your content development and you will see that advice throughout my posts. However, you should never keyword stuff your blog, tweet, facebook post, etc. at the expense of good content. I suggest that you write in three stages: Write your post, revise it from an SEO perspective, re-revise it to make sure it doesn’t look like you revised it with SEO in mind.


3) Keep Your Mouth Shut

If you are a professional content developer, or publication site, you should absolutely be sticking to a vigorous schedule of releases with fresh content coming coming throughout the week. However, as a business, you are likely to burn your audience out if you talk to them that much on your company blog. If you are developing your own content, instead of hiring someone, it is very easy to write a crappy blog every once in a while just to meet your deadlines. Don’t worry about the deadline! If you don’t have anything good to say, don’t say anything. Your audience would much rather receive a selection of insightful, and well curated, blogs versus a lot of content that isn’t impactful.


So, I’m going to ask you to do one thing: Spread the word to your network. You are free to write great content again!


Go forth and be awesome,

Muhammad Yasin


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